Designing the 3D promotional video for the Berlin-based burger chain Smash was a unique and emotional project, inspired by the tragic accident that led to the destruction of their flagship restaurant in a fire. The concept, envisioned by the client, symbolized the rebirth of the brand, much like a phoenix rising from the ashes. We captured the essence of resilience and renewal by beginning the video with dark, smoky visuals of the charred remains of the restaurant, followed by a powerful transformation scene. The video culminates in a vibrant, bustling new restaurant, representing Smash'striumphant return to its beloved location.